5 tips to improve your homepage conversion rate

  Why do we purchase stuff? The answer lies in-between our aversion for pain and our longing for pleasure: – I had a promotion. Yay, let us get bottles of wine and drink it together tonight! – The next day. Oh, I have a hangover, let me go get an Advil!   In IT terms;

Design Thinking vs. Design Sprint demystified

  ON THE ORIGIN OF THE DESIGN THINKING Robert A. Simon and Robert Mckim introduced ‘Design Thinking’ in such a manner viewing “design as a way of thinking” in 1969. Fast forward a bit and David Kelly (IDEO) adapted it to business purposes followed by Richard Buchanan which tried to address human concerns with Design

Sell Design, Not Design Sprints

  Design Sprint is by far the hottest technique in the field of problem-solving. I’m personally a big fan because of its strict no BS policies including NOT having the conventional brainstorming session and its impressive lets-get-muddy-now attitude. Still, there are legitimate concerns regarding the technique. First and foremost, it requires a huge upfront commitment

The inner workings of design, an intricate relationship to art and filmmaking

  Although design and art have been borrowing from each other, they’re of contrasting nature inherently. This doesn’t mean a designer can’t practice art and vice versa. There are designers with workflows that are heavily influenced by artistic approaches.   DESIGN IS, ART IS NOT. An artist is not mandated to solve a problem and

One-day design sprint workshop

  Design Sprint workshop is one of the trendiest product/design buzzwords you’re hearing these days. Rightfully so. It was initially designed at Google Venture and is defined as: The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of