Customer Journey Mapping – Workshop – Berlin

About this Event… “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein Drafting a Customer Journey Map is part of this problem thinking process Einstein was talking about – a crucial piece of the puzzle when it comes

5 tips to be effective at work

Have you ever felt that there are aren’t enough hours in a day to get everything done and as a result, you work around the clock? Do you feel like you are always behind at your work and your tasks will never end? You are not alone – we all have been there. And have

How to generate & organize many ideas in less than 1 hour

Coming up with a lot of ideas during your strategic meetings is one thing, defining an action plan and putting them into practice is another. Ever wondered how much time you’re WASTING by discussing topics irrelevant to your meeting’s goal? This is the method we use internally to go from brainstorming to having an action

12 tips for your next Design Sprint workshop

It’s been a pleasure participating in a week-long Design Sprint workshop for Zalando and one of their major retailer brands. Every workshop is different. Each enterprise pursues different goals and faces problems of different scales. For me, it was fascinating to observe two conglomerates attempting to find a middle ground for future collaboration. At this

Design Thinking vs. Design Sprint demystified

ON THE ORIGIN OF THE DESIGN THINKING Robert A. Simon and Robert Mckim introduced ‘Design Thinking’ in such a manner viewing “design as a way of thinking” in 1969. Fast forward a bit and David Kelly (IDEO) adapted it to business purposes followed by Richard Buchanan which tried to address human concerns with Design Thinking.