Definition of prototyping: what’s a prototype good for?

  The definition of a prototype is a preliminary model of a functioning product that you interact with daily. Like Netflix, the glasses you’re wearing and the bike you’re riding. You create a prototype to test the experience of the product before it was launched. A prototype takes you as close to the final product

THE IMPORTANCE OF UX DESIGN & DESIGN THINKING WORKSHOPS FOR EARLY-STAGE STARTUPS

  According to Fortune, 90% of all startups fail, and the biggest reason why they fail is a poor understanding of what the customer needs. In other words, they do a poor job of investigating users’ problems and behavior.   As a result, most new products have low adoption because they don’t address a real

DESIGN THINKING VS. DESIGN SPRINT ENTMYSTIFIZIERT

  DER URSPRUNG DES DESIGN THINKING ‘ Design Thinking ’ wurde im Jahre 1969 von Robert A. Simon und Robert Mckim als Betrachtung von ‘Design als Denkweise’ eingeführt. Später wurde der Ansatz zunächst von David Kelly (IDEO) für Geschäftszwecke angepasst und in Folge von Richard Buchanan aufgeriffen, dessen Ziel es war, menschliche Belange mithilfe von

WHY IS ENTREPRENEURSHIP THE BEST EDUCATIONAL PROGRAM YOU CAN ENROLL IN

  When I look back, I wasted so much of my time behind the walls of educational institutions.  5 years — primary school 3 years — elementary school 4 years — high school  4 years — bachelor’s degree university 2 years — master’s degree = 18 years!   That’s a shocking number to me. I’m

HOW TO RAPIDLY TEST YOUR IDEA WITH 100 CUSTOMERS IN A WEEK

  To launch a successful startup, one has to hit many dead-ends. The more you know about solutions that won’t work, the higher the chances of arriving at solid ground.  What we encourage our clients is to deliberately postpone the production until all the potential ideas have been tested.  Moving an idea into production comes