HOW TO RAPIDLY TEST YOUR IDEA WITH 100 CUSTOMERS IN A WEEK

  To launch a successful startup, one has to hit many dead-ends. The more you know about solutions that won’t work, the higher the chances of arriving at solid ground.  What we encourage our clients is to deliberately postpone the production until all the potential ideas have been tested.  Moving an idea into production comes

The Business of Design – Part 2 : How to deal with clients, write a proposal and more

  In the first series of business of design Part 1, we talked more about how to price your services and how to establish your personal brand. The second article in the series breaks down how to seal the deal with your clients and secure your business. Now that you know how to attract your

The Business of Design: How to build up your personal brand — Part 1

    The business of design is a complex one. Balancing creativity and making it profitable doesn’t come in handy. It requires years of experience to be able to lead a profitable business.  One of the ongoing challenges for every designer is how to manage the client’s expectations and communicate what’s required to get the

CASE STUDY: DESIGN PIXEL PERFECT APPLICATIONS IN 3 WEEKS

  We started working with a newly founded startup called Qtaq from Canada. They’re developing a SaaS application for the global leasing market.  Through a tight 3-week sprint we designed their MVP. We’re excited about this collaboration because we can get to work with a team at such an early stage and help them on

Dynamic Branding Framework: The Secret Sauce of Today’s Successful Brands – Part 1

  When it comes to branding new businesses, we follow a lean approach which we’d like to call our framework as “Dynamic Branding” In traditional branding, you invest so much upfront in designing the brand identity, core messages, and content which may take months to complete. And in case you made some critically wrong assumptions,