Bonanza Design Startup Package: Branding

Bonanza Design Startup Package: Branding

  Branding is one of the most misunderstood items in business development. It may always refer to the logo or the color of the company. But there’s more to that than the image portrayed by the business. Jeff Bezos defines branding as “Your brand is what other people say about you when you’re not in

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THE MOST DEMANDED SKILLS IN THIS CENTURY – 4Cs

THE MOST DEMANDED SKILLS IN THIS CENTURY – 4Cs

  In today’s modern world, having the right set of skills is a great advantage to excel in your creative career. In history, employees looked more on your educational attainments and if you don’t have a master’s degree your chances are thin to get the job. But a lot has changed since then. It has

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WHY IS ENTREPRENEURSHIP THE BEST EDUCATIONAL PROGRAM YOU CAN ENROLL IN

WHY IS ENTREPRENEURSHIP THE BEST EDUCATIONAL PROGRAM YOU CAN ENROLL IN

  When I look back, I wasted so much of my time behind the walls of educational institutions.  5 years — primary school 3 years — elementary school 4 years — high school  4 years — bachelor’s degree university 2 years — master’s degree = 18 years!   That’s a shocking number to me. I’m

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HOW TO RAPIDLY TEST YOUR IDEA WITH 100 CUSTOMERS IN A WEEK

HOW TO RAPIDLY TEST YOUR IDEA WITH 100 CUSTOMERS IN A WEEK

  To launch a successful startup, one has to hit many dead-ends. The more you know about solutions that won’t work, the higher the chances of arriving at solid ground.  What we encourage our clients is to deliberately postpone the production until all the potential ideas have been tested.  Moving an idea into production comes

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The Business of Design: How to build up your personal brand — Part 1

The Business of Design: How to build up your personal brand — Part 1

    The business of design is a complex one. Balancing creativity and making it profitable doesn’t come in handy. It requires years of experience to be able to lead a profitable business.  One of the ongoing challenges for every designer is how to manage the client’s expectations and communicate what’s required to get the

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