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Product Growth Strategy 2.0 – Start-ups & SMEs

Product Growth Strategy 2.0 – Start-ups & SMEs

Product Growth Strategy 2.0 – Start-ups & SMEs Regarding your growth process, it should start with a bunch of ideas that you’ll prioritize and test afterwards. You need to get data from those tests as it will allow you to formulate new ideas based on analysis to start the whole process again. Prioritize & evaluate

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Storytelling - Or how to build a strong community around your brand

Storytelling - Or how to build a strong community around your brand

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Everybody loves a good story is an adage that you’ll hear a lot in your life and I’m happily part of the

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Growth Hacking #1 - Startups - How to get your first customers?

Growth Hacking #1 - Startups - How to get your first customers?

I recently attended a great conference about “How to get your first 100 customers?”, organized by the Axel Springer & Porsche accelerator and presented by Daniel Levelev (Le Wagon, Growth Acceleration). In this article, I’m going to present to you some of the processes, tips & tools I got from the conference. Buckle-up & let’s

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How to generate & organize many ideas in less than 1 hour

How to generate & organize many ideas in less than 1 hour

Coming up with a lot of ideas during your strategic meetings is one thing, defining an action plan and putting them into practice is another. Ever wondered how much time you’re WASTING by discussing topics irrelevant to your meeting’s goal? This is the method we use internally to go from brainstorming to having an action

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4 tips to choose a development partner

4 tips to choose a development partner

Given the work that we do at Bonanza, offering design and branding services, we have to rely on external partners for the implementation. At the inception, we refused to take responsibility for the implementation because we didn’t have the technological capacity in-house. We would hand over the designs to the client and the client would

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