Branding in Marketing: How to Create User Personas the Right Way?

Branding in Marketing: How to Create User Personas the Right Way?

  Creating user personas is one of the first key activities that we do each time we start a branding project at Bonanza Design. We don’t create user personas only when the internal team has already prepared them in the way that we’d like to prepare them. Creating user personas sounds easy but finding the

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Design Thinking Simplified: How to Use it! Step-by-Step Guide

Design Thinking Simplified: How to Use it! Step-by-Step Guide

  Design Thinking is a mindset that originated from the works of physical product designers. Innovation experts reflected on the process by which a product designer develops a new product and realized fascinating breakthroughs.     Let’s discover them through an example. Let’s say our product designer, her name is Sally, is hired by a medical device

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UX Design Sprint: Design Pixel Perfect Digital Products in Three Weeks

UX Design Sprint: Design Pixel Perfect Digital Products in Three Weeks

Welcome to UX SPRINT!   Before we elaborate on our UX SPRINT process, you want to read the article on our DESIGN SPRINT first. Why is that?   During the UX SPRINT, we develop an idea into an application and design it in pixel. Before the UX SPRINT, we hold a DESIGN SPRINT to define

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Senior UX Designer VS Junior UX Designer

Senior UX Designer VS Junior UX Designer

  Disclaimer: We’re not claiming here Senior User Experience designers are better than that of Junior. Some of our students early in their careers are more competent than UX designers with years of experience. In this article, we’d like to merely point out the differences.   Notes: We have an exclusive UX mentorship program spanning

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How To Resolve Team Conflicts

How To Resolve Team Conflicts

Team conflicts can arise anytime when you are working on a team. Working with diverse people and different viewpoints can sometimes create tension. This is perfectly normal especially when everyone has their own ideas that they want to apply. This is also a great indicator that everyone in the team wants to be fully involved

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