In-house teams vs. creative agencies, the benefits of each approach

As someone who managed an in-house creative group and worked in creative agencies, I’d like to break down for you the differences of working with either an in-house team or a creative agency. About in-house teams Lives your culture A significant advantage of having an in-house team is that they can internalize the company missions,

When should you involve developers in the design process? Early on!

Developers have huge amounts to add to discussions about design. I can go on and on ranting about this topic but to put it in a nutshell, not involving developers in the design process can lead to designs that are impossible to build. Period! Engineers are detail-oriented and deal with knots-and-bolts of the app while

Design Thinking vs. Design Sprint demystified

ON THE ORIGIN OF THE DESIGN THINKING Robert A. Simon and Robert Mckim introduced ‘Design Thinking’ in such a manner viewing “design as a way of thinking” in 1969. Fast forward a bit and David Kelly (IDEO) adapted it to business purposes followed by Richard Buchanan which tried to address human concerns with Design Thinking.

One-day design sprint workshop

Design Sprint workshop is one of the trendiest product/design buzzwords you’re hearing these days. Rightfully so. It was initially designed at Google Venture and is defined as: The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business

Guidelines to conclusive user research

Do you have a great idea? Super! How sure are you that it will be picked up by millions of others? You do research! Research in the startup sphere is often misunderstood with asking people about their ideas on what should be built or with one of those Starbuck sessions where mockups are shown and