What is User Experience Design? (2019 edition)

  There are many many talks about what’s User Experience and who’s an UX’er that sometimes even confusing for us to keep track of all different definitions. The fact that there’s still not a consensus on what an UX’er does is two-fold. Firstly, it’s an alarming signal because digital products have been evolving for the

Digital Transformation (DT) in the Era of Customer-Centric Organizations (CCO) pt.1

What makes a Customer-Centric Organization & how to further this type of thinking? “Wouldn’t it be great if customers just gave us a chunk of change at the beginning of the year and we calculated zero for their shipping charges the rest of that year?” – Charlie Ward (former Amazon principal engineer; current Amazon VP,

Storytelling - Or how to build a strong community around your brand

  “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Everybody loves a good story is an adage that you’ll hear a lot in your life and I’m happily part of

How to PITCH a new venture to investors in 5 MINUTES

  Berlin is an amazing city to live in but also to stumble upon a flourishing number of startups & founders. Over the course of my journey here, I’ve had the occasion to participate in events all more compelling from one to another. This written piece will be the occasion to tell about the “APX

Growth Hacking #1 - Startups - How to get your first customers?

  I recently attended a great conference about “How to get your first 100 customers?”, organized by the Axel Springer & Porsche accelerator and presented by Daniel Levelev (Le Wagon, Growth Acceleration). In this article, I’m going to present to you some of the processes, tips & tools I got from the conference. Buckle-up &