When should you involve developers in the design process? Early on!

  Developers have huge amounts to add to discussions about design. I can go on and on ranting about this topic but to put it in a nutshell, not involving developers in the design process can lead to designs that are impossible to build. Period! Engineers are detail-oriented and deal with knots-and-bolts of the app

5 tips to improve your homepage conversion rate

  Why do we purchase stuff? The answer lies in-between our aversion for pain and our longing for pleasure: – I had a promotion. Yay, let us get bottles of wine and drink it together tonight! – The next day. Oh, I have a hangover, let me go get an Advil!   In IT terms;

Design Thinking vs. Design Sprint demystified

  ON THE ORIGIN OF THE DESIGN THINKING Robert A. Simon and Robert Mckim introduced ‘Design Thinking’ in such a manner viewing “design as a way of thinking” in 1969. Fast forward a bit and David Kelly (IDEO) adapted it to business purposes followed by Richard Buchanan which tried to address human concerns with Design

One-day design sprint workshop

  Design Sprint workshop is one of the trendiest product/design buzzwords you’re hearing these days. Rightfully so. It was initially designed at Google Venture and is defined as: The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of

Guidelines to conclusive user research

  Do you have a great idea? Super! How sure are you that it will be picked up by millions of others? You do research! Research in the startup sphere is often misunderstood by asking people about their ideas on what should be built or with one of those Starbuck sessions where mockups are shown