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Dynamic Branding Framework: The Secret Sauce of Today’s Successful Brands – Part 1

Dynamic Branding Framework: The Secret Sauce of Today’s Successful Brands – Part 1

  When it comes to branding new businesses, we follow a lean approach which we’d like to call our framework as “Dynamic Branding” In traditional branding, you invest so much upfront in designing the brand identity, core messages, and content which may take months to complete. And in case you made some critically wrong assumptions,

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Top UX Design and Design Thinking Agencies in Berlin (2020 Edition)

Top UX Design and Design Thinking Agencies in Berlin (2020 Edition)

  Bonanza Design is an Innovation Studio based in Berlin and we work with companies across the board. These past months, surprisingly (Global Pandemic, Hello!) was busy for us and we had to pass on some projects that we didn’t see a great fit for our skills and passion. In some cases, if the projects

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SaaS Application UX Design: Prioritizing Features for the MVP and Defining User Flows — Chapter #2

SaaS Application UX Design: Prioritizing Features for the MVP and Defining User Flows — Chapter #2

  At Bonanza Design, this is our passion to design for SaaS applications. If you look at the resume of our works, that’d be evident. We have designed for SaaS applications across the board such as applications for Fintech, Insure-tech, HR & Cultural Management, Real Estate, IoT, and health care. In this article, I’d like

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Innovation that matters: Sanitary Pad Revolution in India

Innovation that matters: Sanitary Pad Revolution in India

  Innovation matters.  A story about an Indian school drop-out’s invention that caused a ‘Menstrual Hygiene Revolution’.  Innovations change the way we live our lives. We use hundreds of products but the story behind their invention is often unknown. One such story is of an extraordinary husband who wanted his bride, Shanthi, to quit using

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Research in Innovation: How to conduct Market Research

Research in Innovation: How to conduct Market Research

  When we’d like to innovate especially in a saturated market, then it’s pivotal to understand the DNA of the market. It’s as if you want to rent a spot in a crowded Bazaar, you don’t want to just pick a location without research. You want to know which areas are still undervalued or untapped.

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