DESIGN THINKING VS. DESIGN SPRINT ENTMYSTIFIZIERT

  DER URSPRUNG DES DESIGN THINKING ‘ Design Thinking ’ wurde im Jahre 1969 von Robert A. Simon und Robert Mckim als Betrachtung von ‘Design als Denkweise’ eingeführt. Später wurde der Ansatz zunächst von David Kelly (IDEO) für Geschäftszwecke angepasst und in Folge von Richard Buchanan aufgeriffen, dessen Ziel es war, menschliche Belange mithilfe von

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WHY MOST STARTUPS FAIL TO COMPETE WITH BIG PLAYERS?

WHY MOST STARTUPS FAIL TO COMPETE WITH BIG PLAYERS?

  During the past 12 months, we spoke to over 20 startups and supported them in their product development and UX design endeavors.  Through our collaboration, certain issues bubbled up over and over again that drain most of the startup resources. And to our surprise, all of them were related to delivering a great user

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WHY IS ENTREPRENEURSHIP THE BEST EDUCATIONAL PROGRAM YOU CAN ENROLL IN

WHY IS ENTREPRENEURSHIP THE BEST EDUCATIONAL PROGRAM YOU CAN ENROLL IN

  When I look back, I wasted so much of my time behind the walls of educational institutions.  5 years — primary school 3 years — elementary school 4 years — high school  4 years — bachelor’s degree university 2 years — master’s degree = 18 years!   That’s a shocking number to me. I’m

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HOW TO MANAGE MENTAL HEALTH AS CREATIVE IN 2021

HOW TO MANAGE MENTAL HEALTH AS CREATIVE IN 2021

  I grew my professional career in the Berlin startup scene and I’ve been part of two founding teams (grover.com and Kenjo.io). The first startup I joined went bankrupt four months after I joined. That was the first time I experienced depression in my professional career.  It was terrible. Being a young designer and having

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The Business of Design – Part 2 : How to deal with clients, write a proposal and more

The Business of Design – Part 2 : How to deal with clients, write a proposal and more

  In the first series of business of design Part 1, we talked more about how to price your services and how to establish your personal brand. The second article in the series breaks down how to seal the deal with your clients and secure your business. Now that you know how to attract your

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