4 Must-Haves to set up an Innovation Funnel

    Certain companies keep coming at the top of the innovation race because they set up an innovation funnel that allows them to experiment with many ideas at once. An innovation funnel is similar to a factory line that produces a certain number of new products if the raw materials and energy are provided.

Definition of prototyping: what’s a prototype good for?

  The definition of a prototype is a preliminary model of a functioning product that you interact with daily. Like Netflix, the glasses you’re wearing and the bike you’re riding. You create a prototype to test the experience of the product before it was launched. A prototype takes you as close to the final product

How we Designed a Mindfulness Application in 3 Weeks

  In one of our latest blog articles, we explained the steps of our UX design process in our 2021 practical guidebook. In this article, we explore how those broad steps apply in practice with an example of a Minimum Viable Product we delivered in a short amount of time. Last month we designed a

Innovation Management: Data Beat Opinion

  We base so much of the key business decisions on opinions rather than data and facts. This is like playing with fire for businesses if they don’t become conscious of it. Opinions are abstract and subjective. No matter how skilled or experienced the person is, you can not rely merely on opinions.   Once

UX Design: Difference between copywriting and UX writing?

  UX copywriting is becoming the new trend for apps and websites as it has proven its ability to greatly improve user experience and engagement. It is now a requirement to ensure an effective user interface.  The UX writer creates each microcopy which will guide the user with words through an interface to provide a