What is User Experience Design? (2019 edition)

What is User Experience Design? (2019 edition) There are many many talks about what’s UX and who’s an UX’er that sometimes even confusing for us to keep track of all different definitions. The fact that there’s still not a consensus on what an UX’er does is two-fold. Firstly, it’s an alarming signal because digital products

Digital Transformation (DT) in the Era of Customer-Centric Organizations (CCO) pt.1

“Wouldn’t it be great if customers just gave us a chunk of change at the beginning of the year and we calculated zero for their shipping charges the rest of that year?” – Charlie Ward (former Amazon principal engineer; current Amazon VP, technology) And we kind of had a small pause, a moment where we

Customer Journey Mapping – Workshop – Berlin

About this Event… “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein Drafting a Customer Journey Map is part of this problem thinking process Einstein was talking about – a crucial piece of the puzzle when it comes

SaaS Application UX Design – Chapter #1: Client Onboarding

In case you do not see the framework well, please download it here. Intro The SaaS Dashboard UX Design Stack is a framework that breaks down the elementary components that form the overall experience of a SaaS dashboard. The stack is prepared for UX practitioners, product and marketing managers, growth hackers and CEOs of early-stage

A design checklist for design initiatives

Most designers have been in one of those design meetings where there is a need to evaluate the design for a new component, and soon the discussion is stirred toward a dead end. No arguments make sense and everyone talks about everything and nothing. To avoid this situation, it is often a great practice to