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Research in Innovation: How to conduct Market Research

Research in Innovation: How to conduct Market Research

When we’d like to innovate especially in a saturated market, then it’s pivotal to understand the DNA of the market. It’s as if you want to rent a spot in a crowded Bazaar, you don’t want to just pick a location without research. You want to know which areas are still undervalued or untapped. The

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Design Thinking vereinfacht: Eine Anleitung zur Verwendung im Schritt-für-Schritt-Prozess

Design Thinking vereinfacht: Eine Anleitung zur Verwendung im Schritt-für-Schritt-Prozess

Design Thinking ist eine Denkweise, die ihren Ursprung in der Arbeit der Designer physischer Produkte hat. Innovationsexperten haben den Prozess durchleuchtet, den ein Produktdesigner bei der Entwicklung eines neuen Produktes durchläuft, und sind dadurch zu bahnbrechenden Erkenntnissen gelangt.   Ein Beispiel macht dies deutlich. Nehmen wir an, unsere Produktdesignerin, Sally, wird von einem Hersteller für

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UX Design Sprint: Design Pixel Perfect Digital Products in Three Weeks

UX Design Sprint: Design Pixel Perfect Digital Products in Three Weeks

Welcome to UX SPRINT!   Before we elaborate on our UX SPRINT process, you want to read the article on our DESIGN SPRINT first. Why is that?   During the UX SPRINT, we develop an idea into an application and design it in pixel. Before the UX SPRINT, we hold a DESIGN SPRINT to define

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3 Golden Tips To Grow Your Professional Career As a UX Designer

3 Golden Tips To Grow Your Professional Career As a UX Designer

Note: We have a mentorship program for UX designers, it’s called UX LEVEL UP. Join the next round here on Eventbrite   My name is Behrad and I’ve been active in the Startup and UX scene for over the past 10 years. In our previous article, Senior UX Designer VS Junior UX Designer we spoke

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Senior UX Designer VS Junior UX Designer

Senior UX Designer VS Junior UX Designer

Disclaimer: We’re not claiming here Senior User Experience designers are better than that of Junior. Some of our students early in their careers are more competent than UX designers with years of experience. In this article, we’d like to merely point out the differences.   Notes: We have an exclusive UX mentorship program spanning over

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