WHY MOST STARTUPS FAIL TO COMPETE WITH BIG PLAYERS?

WHY MOST STARTUPS FAIL TO COMPETE WITH BIG PLAYERS?

  During the past 12 months, we spoke to over 20 startups and supported them in their product development and UX design endeavors.  Through our collaboration, certain issues bubbled up over and over again that drain most of the startup resources. And to our surprise, all of them were related to delivering a great user

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UX Design: The most comprehensive guide to user testing

UX Design: The most comprehensive guide to user testing

  User research is an essential part of the Design Thinking and User Experience (UX) design process. The application of user research is to  Unearth new consumer behaviors  (Design Thinking) Discover innovative ideas by observing what users do Usability testing (UX Design) Close the gap between designers’ and users’ mental models By getting feedback from

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How to Design Website Sitemaps the right way?

How to Design Website Sitemaps the right way?

  We Bonanza Design get asked often both from our students and clients that how we should design a website sitemap? A sitemap seems to be easy to design on paper but tricky in doing.   Most often business owners, copy/paste it from other competitors. It usually works. However, you’d highly benefit from understanding the

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The Best All-Around UX Tool of 2020

The Best All-Around UX Tool of 2020

  Google Trend shows that the search demand for the term “UX” has been almost doubled in the past 5 years. And when you compare it to a neighboring and similarly popular term such as “Design Thinking”, you can realize the explosion in demand for UX design.     My name is Behrad and I’m

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Branding in Marketing: How to Create User Personas the Right Way?

Branding in Marketing: How to Create User Personas the Right Way?

  Creating user personas is one of the first key activities that we do each time we start a branding project at Bonanza Design. We don’t create user personas only when the internal team has already prepared them in the way that we’d like to prepare them. Creating user personas sounds easy but finding the

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