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What is User Experience Design? (2019 edition)

What is User Experience Design? (2019 edition)

What is User Experience Design? (2019 edition) There are many many talks about what’s UX and who’s an UX’er that sometimes even confusing for us to keep track of all different definitions. The fact that there’s still not a consensus on what an UX’er does is two-fold. Firstly, it’s an alarming signal because digital products

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Growth Hacking #2 – LinkedIn automation

Growth Hacking #2 – LinkedIn automation

This entry is a follow-up to my previous article in the Growth Hacking series: “Startups – How to get your first customers?”. I recommend you to check it out if you’d like more information about the basics of the Growth Hacking methodology. The content of this article is based on a talk organized by the

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Digital Transformation (DT) in the Era of Customer-Centric Organizations (CCO) pt.1

Digital Transformation (DT) in the Era of Customer-Centric Organizations (CCO) pt.1

“Wouldn’t it be great if customers just gave us a chunk of change at the beginning of the year and we calculated zero for their shipping charges the rest of that year?” – Charlie Ward (former Amazon principal engineer; current Amazon VP, technology) And we kind of had a small pause, a moment where we

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Storytelling - Or how to build a strong community around your brand

Storytelling - Or how to build a strong community around your brand

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Everybody loves a good story is an adage that you’ll hear a lot in your life and I’m happily part of the

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Customer Journey Mapping – Workshop – Berlin

Customer Journey Mapping – Workshop – Berlin

About this Event… “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein Drafting a Customer Journey Map is part of this problem thinking process Einstein was talking about – a crucial piece of the puzzle when it comes

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