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Research in Innovation: How to conduct Market Research

Research in Innovation: How to conduct Market Research

When we’d like to innovate especially in a saturated market, then it’s pivotal to understand the DNA of the market. It’s as if you want to rent a spot in a crowded Bazaar, you don’t want to just pick a location without research. You want to know which areas are still undervalued or untapped. The

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Design Thinking vereinfacht: Eine Anleitung zur Verwendung im Schritt-für-Schritt-Prozess

Design Thinking vereinfacht: Eine Anleitung zur Verwendung im Schritt-für-Schritt-Prozess

Design Thinking ist eine Denkweise, die ihren Ursprung in der Arbeit der Designer physischer Produkte hat. Innovationsexperten haben den Prozess durchleuchtet, den ein Produktdesigner bei der Entwicklung eines neuen Produktes durchläuft, und sind dadurch zu bahnbrechenden Erkenntnissen gelangt.   Ein Beispiel macht dies deutlich. Nehmen wir an, unsere Produktdesignerin, Sally, wird von einem Hersteller für

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Design Thinking Simplified: How to Use it! Step-by-Step Guide

Design Thinking Simplified: How to Use it! Step-by-Step Guide

Design Thinking is a mindset that originated from the works of physical product designers. Innovation experts reflected on the process by which a product designer develops a new product and realized fascinating breakthroughs.   Let’s discover them through an example. Let’s say our product designer, her name is Sally, is hired by a medical device company to

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UX Design Sprint: Design Pixel Perfect Digital Products in Three Weeks

UX Design Sprint: Design Pixel Perfect Digital Products in Three Weeks

Welcome to UX SPRINT!   Before we elaborate on our UX SPRINT process, you want to read the article on our DESIGN SPRINT first. Why is that?   During the UX SPRINT, we develop an idea into an application and design it in pixel. Before the UX SPRINT, we hold a DESIGN SPRINT to define

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Design Thinking: From Idea to Validated Design in 4 WEEKS

Design Thinking: From Idea to Validated Design in 4 WEEKS

Design Thinking: From Idea to Validated Design in 4 WEEKS As we mentioned in part 1 link, we see this as a core obligation to our clients. To continuously improve our processes to define and research problems, and design and test solutions.   Such an attempt is beneficial for both us and clients. It’d make

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