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ChatGPT Applications in UX Design

ChatGPT has made huge splashes across a number of industries since its release in November 2022. Its sophisticated and wide-ranging abilities have inspired both awe and terror as users grapple with the fear that AI will soon be taking over a number of popular jobs.

This fear is largely unfounded. Instead, it is useful to focus on the ways in which ChatGPT can be deployed to help workers in their daily tasks. Aside from its obvious uses in the fields of marketing and copywriting, the Bonanza Design team has been discovering new and interesting ways to include AI in their UX work.

As a language model, ChatGPT cannot support UX Designers visually. Here instead are six creative ways that you can use ChatGPT to elevate your work and increase your productivity.

Writing for Products

ChatGPT can assist UX designers with writing copy by generating text that is consistent with the tone and style of a product or brand. It can also help to quickly generate multiple options for headlines, call-to-action phrases, and copy commonly used in UIs.

Prompt Example

Write a short product description for a vegan leather gaming chair co-created with Blizzard Entertainment. 

Unedited ChatGPT Response

Introducing the ultimate gaming experience with our vegan leather gaming chair co-created with Blizzard Entertainment. Made with synthetic materials, this chair is not only cruelty-free, but also designed for maximum comfort and support during long gaming sessions. The chair features a sleek, modern design with the iconic Blizzard logo on the headrest, and is fully adjustable for the perfect fit. Whether you’re raiding in World of Warcraft or climbing the ranks in Overwatch, this chair will keep you comfortable and stylish. Order yours today!

Creating Personas

ChatGPT can assist in creating user personas by generating fictional character descriptions that represent different types of users based on data from customer surveys and interviews.

Prompt Example

Create a detailed user persona for a middle-aged white American male who enjoys tech, hanging out at burger joints, playing online video games, and listening to K-Pop

Unedited ChatGPT Response

Name: Mike

Age: 45

Gender: Male

Occupation: IT Consultant

Income: $85,000

Education: Bachelor’s degree in Computer Science

Marital Status: Married, no children

Location: Suburban area of a mid-sized city in the United States

Personality:

• Mike is a tech enthusiast who likes to stay up-to-date with the latest gadgets and trends in the industry.
• He is a social person who enjoys hanging out with friends and family, often at burger joints or other casual dining spots.
• He is an avid online gamer and plays a variety of gameson his computer and console.
• He has a keen interest in K-Pop music and spends some of his free time listening to and exploring different K-Pop artists and groups.
• Mike is a bit of a workaholic, but he makes sure to balance his work and leisure time.
• He is a family-oriented person and enjoys spending time with his wife and extended family.

Goals:

• To stay current with the latest technology and trends in the industry
• To maintain a balance between work and leisure time.
• To continue exploring and enjoying K-Pop music
• To improve his skills and rankings in his favorite online games

Challenges:

• Finding the time to keep up with the constant changes in technology
• Balancing work and leisure time effectively
• Staying engaged with his hobbies while managing his responsibilities as a husband and IT consultant.

Buying Behavior:

• Mike is willing to spend money on quality tech products that will improve his gaming experience and productivity.
• He is willing to pay a premium for products that are unique and exclusive.
• He is an active online shopper and often does research before making a purchase.
• He likes to stay informed about new products and deals through social media, email newsletters, and technology blogs.

Analyzing Data

ChatGPT can be used to analyse customer reviews of a product or service.

The model can identify common complaints or issues that users have with the product, such as difficulty navigating the interface or lack of certain features.

Prompt Example

Based on Kartrider: Drift Google Play Store reviews, what are some common pain points that users show in their reviews?

Unedited ChatGPT Response

Based on KartRider: Drift’s Google Play Store reviews, common pain points that users show in their reviews include:

• Connection issues, such as difficulty connecting to servers or frequent disconnections
• Lack of content, such as a small selection of tracks and cars
• Bugs and glitches, such as the game freezing or crashing
• Balance issues, such as certain characters or items being overpowered
• Microtransactions and in-app purchases, such as the game being too heavily focused on spending money to advance.

Generating Briefs

ChatGPT can be used to analyse design briefs and extract key information such as project objectives, target audience, and constraints from documents. The model can then generate a summary of the design brief that highlights the most important information as well as enlist key tasks or deliverables.

Prompt Example

Generate a UX Design brief for a fintech app that focuses on maximizing tax breaks for digital nomads, as well as informing them of potential visa problems based on their nationality

Unedited ChatGPT Response

UX Design Brief

Objective:

To design a fintech app that helps digital nomads maximize their tax breaks and stay informed about potential visa issues based on their nationality.

Target Users:

Digital nomads who frequently travel and work remotely, with a need to manage their finances and stay informed about visa regulations.

Key Features:

• Tax optimization tools and resources to help users claim all eligible deductions and credits
• Visa information and requirements for various countries, tailored to the user’s nationality
• Budgeting and expense tracking features to help users stay on top of their finances while traveling
• Integration with popular digital nomad resources such as co-working spaces, accommodation, and transportation
• Design Considerations:

The app should have a clean and intuitive user interface that is easy to navigate,  should be available in multiple languages to cater to users from different countries and should be optimized for use on mobile devices as digital nomads tend to travel frequently.

It is also important for the app to have a feature for users to save their tax and visa information for future reference.

Overall, the app must be user-friendly and informative, and make the digital nomad’s life easier in terms of tax and visa-related information.

Creating Action Items

ChatGPT can be used to create action items by analyzing text input and extracting key information to generate specific task assignments.

For example, analyzing an email from a manager that reads “Can you please work on the quarterly report and have it ready by next Friday?” 

ChatGPT could extract the task of “working on the quarterly report” and the deadline of “next Friday” to generate an action item that reads “Task: Complete quarterly report. Deadline: next Friday.”

Writing Micro-Copy

ChatGPT can assist with writing microcopy in UX design by providing UX designers with a fast and efficient way to generate text that is optimized for user understanding and engagement.

For example: ChatGPT generates error messages that are clear, concise, and easy to understand.

ChatGPT generates tooltips and hover-over text that help users understand the functionality of different user interface elements

This blog was created almost entirely by AI (with some help from a human to smooth out the edges)

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