Customer Journey Mapping – Workshop – Berlin

About this Event…

“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein

Drafting a Customer Journey Map is part of this problem thinking process Einstein was talking about – a crucial piece of the puzzle when it comes to designing the user experience of a complex system.

About the workshop structure…

In this workshop, you’ll learn about various actual cases – from the digitization of an Insur-Tech company to the testing of new venture ideas.

– First, you’ll learn about the relevant theories to Customer Journey Mapping so you can equip yourself with the knowledge required to manage a complex a project.

– Second, you’ll draft your own Customer Journey Map based on an actual case study that we’ll present to you.

trajectory ideation of the workshop with the zalando plus team

About what you’ll learn…

– Techniques such as expert interviews, user shadowing, target group survey and 1-on-1 interviews with users to understand your system and its key actors.

– Two kinds of experience maps:

1) A crude version inspired by the Design Sprint methodology.

2) A complete experience map which includes user personas, steps & thoughts, objectives & actions, emotion level diagrams, descriptions of the pain points, insights & opportunities.

– How to prioritize opportunities and derive a list of actionable strategies for further investigation and implementation.

About our expertise…

We help companies increase their ROI by 2x. We achieve this result by simplifying the Customer Journey throughout the Sales Funnel.

– A portfolio of top-notch companies (Wefox, Zalando, Siemens, OrgOS…).

– 30+ workshops designed for industry leaders.

– 8+ years of experience in business strategy, workshops (Design Sprint), branding, UX/UI design.


About who can benefit from the workshop…

Our workshop is open to everyone, and mainly: Entrepreneurs, CEOs & Founders, CMOs & Growth Hackers, CPOs, Business Developers and all startups & SMEs workers who want to take their user experience to the next level.

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Contact Behrad (Managing Director & Partner)

📞 +4915731457731 / ✉️ behrad@bonanza.design