Our clients were already fully operational in a number of countries and were looking to expand into the German market.
The first sprints with this company focused on discovering a product for them to launch. Through Bonanza Design’s trademarked Design Sprints, the client was able to see the relative performances of 11 different products and received detailed and numbers-based reports on their success. Together we alighted on a product that stood out; from there, we needed to detail the appearance of the product and its price point. The Bonanza Design team constructed an A/B/C/D test to experiment with four different price points.
In order to test the pricing of the product, it was first necessary to finalise said product with the client. From there, the Bonanza Design team created four identical landing pages with just one difference: the price. As that was the only variable, it would be easy to identify the best outcome.
In order to accurately compare our results, we let each experiment run until they had collected similar amounts of data (around five days). We used informative metrics (clicks, impressions, cost-per-click, conversion, etc.) to compile a report that would give a comparative overview of the performance of different price points. The Bonanza Design team put forward these results in the form of a presentation, laying out the processes in such a way as to allow the client to clearly follow the journey and challenge it at any point.
This mini-sprint was just one part of the umbrella lean innovation project we ran with the client. Within just eight weeks, Bonanza Design provided the client with the premier product with which to enter the German market, as well as the most fitting market niche and price point.
Bonanza Design helped an insurance company to speed up their product innovation process by implementing a dummy lean innovation sprint. They also built and tested landing pages with varied value propositions. The client was impressed with Bonanza Design's exceptional lean innovation sprint and testing capabilities. The team's excellent market-oriented practices and ability to develop custom requirements also ensured the engagement's success. Overall, the team fostered a strong collaboration.
There is now a stronger culture of rapid iteration and delivery within our team for simply having worked with them. They have a phenomenally focussed process that really brought the whole of our team along with it, to the extent where there is now a stronger culture of rapid iteration and delivery within our team for simply having worked with them.
Lean Testing should be the lifeblood of all companies. We know that 9 out of 10 business ideas fail; we know that in 42% of these cases, the failure is due to a misreading of the market demand. Sprints provide you with the keys to ongoing and efficient testing, leading your business towards the ideas that will become successful.
The client in this Lean Innovation Sprint had initially reached out for opportunities to grow their business. Alongside this, the sprint would act as a consultation and training program to allow their team to implement its mindset and methods. The company was established and fairly traditional; as with all successful businesses, they recognised the need for internal growth and development, allowing Bonanza Design to guide them through this phase of readjustment. The company engaged in active learning, experiencing the tasks and workshops whilst also learning how to facilitate and apply them.
The outcome was more than just a validated business idea: the client walked away with a step-by-step guidebook for lean testing.
