Care With Care is committed to creating high-level healthcare worldwide. In response to healthcare professional shortages, they developed a platform to facilitate recruiting and integrating highly motivated healthcare professionals from abroad. Bonanza Design developed a unique six-week UX Design & Branding Sprint during which the team would design Care With Care’s platform from two perspectives: the employees (nurses) and the employer (hospitals). On top of that, Bonanza Design undertook the complete rebranding and website design.
The Care With Care service is highly intricate due to the importance of the work; it was therefore imperative that the Bonanza Design team take their time in researching and understanding each step of their process. The team performed an analysis of five market competitors and conducted three user interviews with nurses from the Philippines who had used the client’s services, as well as an interview with a hospital (‘Employed’) who had hired nurses through the Care With Care platform. One of Bonanza Design’s UX Designers had several meetings with the Director of Product and Operations to ensure that we had a thorough understanding of exactly how the company operates.
The first step in the ‘Concept’ phase was a workshop with the Care With Care stakeholders. The teams walked through their existing processes, alighted on pain points and brainstormed ways in which the new platform could simplify these processes and offer increased engagement and an improvement in the overall experience.
With a solid concept in place, it was time to start the mid-fidelity prototypes. For these, the Bonanza Design team set to defining a more fluid layout, functionality and structure for the platform. The challenge of the ‘Prototype’ phase lay in the difficulties of designing from two perspectives (nurses and hospitals) for two different screen sizes (desktop and mobile). Part of engaging with this was resolved by Bonanza Design’s creative artist and UI Designers, who prepared four design directions for the Care With Care team to choose from.
Once we had finished the mid-fidelity prototypes and got the green light on the UI Design direction, the Bonanza Design team started to create the high-fidelity prototypes.
Whilst the platform was being finalized, the team turned their attention to the Care With Care website design and branding. The first step in this phase was a Branding Workshop with the Care With Care stakeholders. Together, the participants brainstormed core brand offerings, brand purpose, brand promises, taglines, a website sitemap and logo ideas (both good and bad). Based on the findings from this workshop and the UI style of Care With Care’s previous platform, Bonanza Design’s artists defined the style and direction of the website.
By Week Six, the team had everything in place to begin designing each individual page of the website, starting with the mid-fidelity prototypes and continuing on to the high-fidelity screens. Everything was delivered on time to the developers who took over the project.
Care With Care worked with Bonanza Design to simplify and amplify their workflows, making the process easier for all their customers (nurses and hospitals). Once they implemented their new onboarding process (designed by Bonanza Design), the app generated over 100 sign-ups in the first month - over three times more than before.
The workflow with Bonanza was very efficient. Their way to use Figma as the central resource platform for meetings and presentations and as playground for iterations is fantastic. The handover to the development team worked smoothly.
The team is wonderful! We'll definitely come back in the future for further projects. Their level of professionalism combined with their strong deliverables and easy communication was definitely outstanding. They have profound experiences and you can feel their passion for design and UX.
I was most impressed by Bonanza’s ability to quickly understand our product and our needs. Bonanza has delivered great design outputs. We’ve received great feedback from our internal team, who has commented on how amazing the product looks and how they can’t wait to start using it.
Bonanza Design helped an insurance company to speed up their product innovation process by implementing a dummy lean innovation sprint. They also built and tested landing pages with varied value propositions. The client was impressed with Bonanza Design's exceptional lean innovation sprint and testing capabilities. The team's excellent market-oriented practices and ability to develop custom requirements also ensured the engagement's success. Overall, the team fostered a strong collaboration.
Bonanza has a very clear and structured workflow on how to achieve certain design outcomes and this includes a lot of research and validation. What impressed me most, is their speed and agility in this workflow. They are super fast and all meetings are highly efficient and productive.
Bonanza Design creates high-quality deliverables that truly encapsulate the essence of our company. They the time to understand our company and the needs of our customers to deliver tailored solutions that match both our vision and expectations.
There is now a stronger culture of rapid iteration and delivery within our team for simply having worked with them. They have a phenomenally focussed process that really brought the whole of our team along with it, to the extent where there is now a stronger culture of rapid iteration and delivery within our team for simply having worked with them.
Behrad is truly a one of a kind guy. He is an absolute gent, but also extremely talented and productive. We have worked with Behrad on two projects and his ability to create a coherent user journey out of an incomplete and under defined basis is nothing short of amazing. He didn't just take our vision and realise it in a UX context, but he rather made a defining contribution to that vision. All this he achieves with a modesty and manner that today is too often missing.
Behrad worked with us to design our new website. He has a good eye for design, takes feedback extremely well, and was able to work to our (typical startup) tight deadlines and exacting standards. I would recommend Behrad to other startups in need of a good designer to bring their design ideas to life.
I had the pleasure to have Behrad, as a Senior UX Designer, in my team at wefox, where he supported us with the redesign of one of our Products. Behrad takes the full ownership of the user experience and puts on his hands-on hat to get all feedback needed from the different stakeholders, in order to build a great experience to the users. Behrad has also a curious and funny character, which makes it easy for one to spend time around him.
Fulfin is a pioneering fintech company with an unmatched space in the European e-commerce sector. When a business is ready to scale, Fulfin comes in to provide them with the appropriate resources. Bonanza Design had the pleasure of working with Fulfin’s team in a four-week UX Design Sprint. During the sprint, the teams re-designed the Fulfin platform experience (a responsive web application) and user interface, as well as working on new features.
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