With Purpose Sprint, we understand the 'why, how, and what' of your enterprise.
- What is your purpose?
- Why does your audience need you?
By the end of this process, together with the decision makers, we map out the foundation of your business model, i,e, its vision, mission, principles, and core values.
We elaborate on the challenge: Who is affected by the problem, What is the context, and What is the problem statement and the scope of its impact?
With an understanding of the problem, we form research questions. We answer these questions with unmatched, time efficient, and the most effective market and user research. This is our strongest strength!
We source and refer to the most credible white papers.
We work only with people who are experts in their field. They are our greatest resource for the most up-to-date knowledge.
We use survey tools and collect quantitative data.
We allocate the next one and a half days to user interviews. This is especially imperative if your business model encompasses consumer behavior. Do you prefer remote or onsite interviews? We have the experience to handle them both.
We take this last day of the week with an extremely informed and analytical mindset as we draw measurable results by
We share our analysis through a report with you
We break down the next steps for the following week
With the results from our preliminary research, we have gained an in-depth understanding of your challenges. At this stage, we revisit our problem statement and redefine it based on the analysis from last week.
We define hypotheses to address your challenge. A hypothesis is:
A Problem Statement
+ A Proposed Solution
+ The Expected Results
= A Hypothesis
To evaluate our hypothesis we work with highly efficient experiments. These experiments are our team’s USP!
Day 3 and Day 4 are all about conducting the experiments to get market inputs. For this, we rely on various methods including landing pages, email campaigns, social media posts, tik tok campaigns, flyers etc.
Through the results of our experiments we see whether the market is willing to give us data, or not.
Once again, we have a pool of raw information that our experts analyse with the utmost precision.
We create a report and share the results of the week with you
At this stage we proactively begin to source relevant candidates for our upcoming interviews in week 3
Half way through our process, we have acquired extensive and comprehensive information about your audience. In Week 3 we aim to clean this information and form User Personas.
We prepare the interview scripts and create the right environment to conduct our first set of interviews on Day 2
We utilize the first half of Day 2 to conduct up to 5 interviews. In the second half of the day, we reflect on the interviews and prepare for Day 3
Different personas have different challenges, and your USP is what spreads as a solution to most, if not all, personas. This is why we conduct five user interviews for each persona.
There are usually some interviews to conduct in the morning and by early afternoon, we’ll be done with interviews
In the second half of the day, we begin the analysis of the interviews. The findings from our analysis helps us revisit our User Persona and User Journey to present the most accurate, valid and comprehensive information.
We carry on the analysis of the interviews data on Friday as well
We use our analysis to prioritize the most urgent, relevant and revenue yielding personas for your business. Do not get us wrong! we are not discarding other personas, we simply address their needs with your future application updates.
In the last week, we set realistic long term goals for the launch of your enterprise. Along with that, we carefully map out the user flow keeping in mind all stakeholders.
As a team we vote on the best sketches and remix them to create a cohesive picture of the solution
To prototype the solutions we create ‘Storyboards’. Storyboards are our means to depict a customer’s journey when experiencing our solutions.
On day 3 we produce a prototype of the solution as close to your ‘actual application’ as it gets. Sounds like too-big-a challenge? Our team at Bonanza Design is accustomed to producing fantastic prototypes within a day!
We test prototypes with potential users and gauge their reactions. The results from this test are the most direct and educative about our solution. We use them to our advantage and reflect on how we envisioned the solution and re-consolidate it with the findings from this phase.
In a normal Design Sprint if the results from the testing stage were negative, we would have to redo the entire process, however, it is not the case with the Bonanza Design Innovation Process. This is, thankfully, because of our carefully designed process that invests heavily in each step.
We can re-visit our findings and simply improve the solution to create a final report.
This is a tried-and-tested process sharpened up through different projects. It’s our attempt to place reasonable constraints on the process of research and validation and arrive at actionable insights by the end of itConsult with behrad;