THINKING
With Purpose Sprint, we understand the 'why, how, and what' of your enterprise.
What is your purpose?
Why does your audience need you?
By the end of this process, together with the decision-makers, we map out the foundation of your business model, including vision, mission, principles and core values.
We investigate the challenge. Who is affected by the problem? What is the context? What is the problem statement and the scope of impact?
With an understanding of the problem, we form research questions. We answer these questions with unmatched market and user research. We do this time efficiently and effectively: this is our strongest strength!
We source and refer to the most credible white papers.
We work only with people who are experts in their field. They are our greatest resource for the most up-to-date knowledge.
We use survey tools and collect quantitative data.
We allocate the next one and a half days to conduct user interviews - imperative if your business model encompasses consumer behaviour. Do you prefer remote or onsite interviews? We have the experience to handle both.
We take this last day of the week with an extremely informed and analytical mindset as we draw measurable results.
We share our analysis through a report with you
We break down the next steps for the following week
With the results from our preliminary research, we have gained an in-depth understanding of your challenges. At this stage, we revisit our problem statement and redefine it based on the prior analysis.
We define hypotheses to address your challenge. A hypothesis is:
A Problem Statement
+ A Proposed Solution
+ The Expected Results
= A Hypothesis
To evaluate our hypothesis we work with highly efficient experiments. These experiments are our team’s USP!
Day 3 and Day 4 are all about conducting the experiments to get market inputs. We rely on various methods including landing pages, email campaigns, social media posts, TikTok campaigns, flyers and more.
Through the results of our experiments we see whether the market is willing to give us data.
Once again, we have a pool of raw information that our experts analyse with utmost precision.
We create a report and share the results of the week with you
At this stage we proactively begin to source relevant candidates for our upcoming interviews for week 3.
Halfway through our process, we have acquired extensive and comprehensive information about your audience. In Week 3 we aim to clean this information and form User Personas.
We prepare the interview scripts and create the right environment to conduct our first set of interviews on Day 2.
We utilize the first half of Day 2 to conduct up to 5 interviews. In the second half of the day, we reflect on the interviews and prepare for Day 3.
Different personas present different challenges. Your USP is the secret sauce to bring a solution to most, if not all, personas. We therefore conduct five user interviews for each persona.
There are usually some interviews to conduct in the morning and by early afternoon interviews are completed.
In the second half of the day, we begin the analysis of the interviews. The findings help us revisit our User Persona and User Journey to present the most accurate, valid and comprehensive information.
We continue the analysis of the interview data.
We use our analysis to prioritise the most urgent, relevant and revenue-yielding personas for your business. However! We are not discarding other personas; we simply address their needs with your future application updates.
In the last week, we set realistic long-term goals for the launch of your enterprise. Alongside this we carefully map out the user flow, keeping in mind all stakeholders.
As a team we vote on the best sketches and remix them to create a cohesive picture of the solution.
To prototype solutions we create ‘Storyboards’. Storyboards are used to depict a customer’s journey when experiencing our solutions.
On day 3 we produce a prototype of the solution as close to your ‘actual application’ as it gets. Sounds like a challenge? Our team at Bonanza Design is accustomed to producing fantastic prototypes within a day!
We test prototypes with potential users and gauge their reactions. The results are the most direct and educational about our solution. We use them to our advantage and reflect on how we envisioned the solution and re-consolidate it with the findings from this phase.
In a normal Design Sprint, if the results from the testing stage were negative we'd have to re-do the entire process. Thankfully, this is not the case with the Bonanza Design Innovation Process. Our carefully designed process invests heavily in each step.
We can re-visit our findings and simply improve the solution to create a final report.
This is a tried-and-tested process, sharpened through the wide scope of our different projects. Through this method, we place reasonable constraints on the process of research and validation and arrive at actionable insights by the end.
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We’re not a typical design agency. We’re entrepreneurs who grew up in the startup world and our mission is to help companies design stellar user experiences and scale their businesses. We don’t waste your time or ours. Our only obsession is to deliver to you what we promise in the fastest way possible.
We’re a remote-first organization and our team works from three different time-zones. Our main office is in Berlin. Wherever you’re in this world, we’re able to work with you.
From the first day, you have access to all the documents we work on including Figma files, Google docs and etc. You can follow in real-time our stream of thoughts and actions.
A job-done to us looks like this: we receive an email from you and it reads “Wow Bonanza Design! you exceed our expectations by many miles. Thank you” We don’t stop until you attain this level of satisfaction from our work.
We’ll sign an NDA with you in the first meeting. Every member of our team and external partners have NDA with us. We take confidentiality seriously. Your business is ours. Period.
We always keep it honest with you. We don’t please you because you’re paying us. We offer you our professional feedback even if it’s not in our favor.
Before we start the project, we create a timeline of actions each has a specific date. For every major milestone, we send you a calendar invitation. Before and after each milestone, we’ll have calls with you to make sure you’re up-to-date with what we do.
Sometimes it doesn't work out. We get it. In that case, you can opt-out of the process and end your commitment.
