With Purpose Sprint, we understand the 'why, how, and what' of your enterprise.
What is your purpose?
Why does your audience need you?
By the end of this process, together with the decision-makers, we map out the foundation of your business model, including vision, mission, principles and core values.
We investigate the challenge. Who is affected by the problem? What is the context? What is the problem statement and the scope of impact?
With an understanding of the problem, we form research questions. We answer these questions with unmatched market and user research. We do this time efficiently and effectively: this is our strongest strength!
We source and refer to the most credible white papers.
We work only with people who are experts in their field. They are our greatest resource for the most up-to-date knowledge.
We use survey tools and collect quantitative data.
We allocate the next one and a half days to conduct user interviews - imperative if your business model encompasses consumer behaviour. Do you prefer remote or onsite interviews? We have the experience to handle both.
We take this last day of the week with an extremely informed and analytical mindset as we draw measurable results.
We share our analysis through a report with you
We break down the next steps for the following week
With the results from our preliminary research, we have gained an in-depth understanding of your challenges. At this stage, we revisit our problem statement and redefine it based on the prior analysis.
We define hypotheses to address your challenge. A hypothesis is:
A Problem Statement
+ A Proposed Solution
+ The Expected Results
= A Hypothesis
To evaluate our hypothesis we work with highly efficient experiments. These experiments are our team’s USP!
The strategy is to create a charming and fake version of a potential product and expose it to your audience. If they get excited to the point that they’re willing to give you DATA e.g. personal information, then you’re hitting on the right nail.
The most classic approach to test an idea is to build a landing page, direct some paid traffic to it, and measure the level of engagement in terms of sign-ups or $ deposits. We can build several landing pages within three days. Some teams take them weeks!
Week 3 is all about conducting the experiments and fetch market inputs. We use different methods such as landing pages, email campaigns, Instagram and Linkedin posts, Tik Tok Campaigns, flyers, and more to fetch quality data from the market.
For example, we use Linkedin heavily to test B2B ideas. Linkedin is great especially when you offer a product to a specific target group. We Create a post and measure the performance of the post under two scenarios: 1. Organic traffic 2. Paid traffic
We can run experiments both for offline or online scenarios. For example once to test a community initiative, we distributed flyers in several neighborhoods in Berlin. Each flyer had some numbers you can take. We measured how many of these numbers were taken over a specific period.
We let the experiments run for a few day then on Thursday we gathered data for each. We create an excel sheet and prepare it for Friday workshop with you.
Survival of the fittest! We’re only interested in the experiments that bring about over 80% positive results. Any result less than that is not of a strong signal for us to build a business based on it.
In WEEk 2, we designed facades to test our hypotheses. These facades are only great to test the unique selling point of a hypothesis but it doesn’t tell us about the user experience. To do that, we need to test the MVP. To test the MVP, we run a 1-week Design Sprint workshop in WEEK 4.
During a 2-day workshop with you, we elaborate on the idea and develop mid-fidelity prototypes of the product.
On the 3rd day, our design team turn the mid-fidelity design into a high-fidelity one and create clickable prototypes. This design would be so close to reality that you cannot tell the difference as well.
We test prototypes with potential users and gauge their reaction to the solution. The results, regardless of being negative or positive, will educate us a lot about the way the solution was envisioned and reconsolidate our understanding of it
If the results were overwhelmingly positive, then this is a green light for us. In the case of mixed results, then there’s more work to be done on the detailed concept of the MVP. We wrap up the project by reporting on the next steps and what needs to be done. Often clients book us for multiple sprints. One sprint is hardly enough.
This is a tried-and-tested process, sharpened through the wide scope of our different projects. Through this method, we place reasonable constraints on the process of research and validation and arrive at actionable insights by the end.DOWNLOAD GUIDEBOOK;
We’re not a typical design agency. We’re entrepreneurs who grew up in the startup world and our mission is to help companies design stellar user experiences and scale their businesses. We don’t waste your time or ours. Our only obsession is to deliver to you what we promise in the fastest way possible.
We’re a remote-first organization and our team works from three different time-zones. Our main office is in Berlin. Wherever you’re in this world, we’re able to work with you.
From the first day, you have access to all the documents we work on including Figma files, Google docs and etc. You can follow in real-time our stream of thoughts and actions.
A job-done to us looks like this: we receive an email from you and it reads “Wow Bonanza Design! you exceed our expectations by many miles. Thank you” We don’t stop until you attain this level of satisfaction from our work.
We’ll sign an NDA with you in the first meeting. Every member of our team and external partners have NDA with us. We take confidentiality seriously. Your business is ours. Period.
We always keep it honest with you. We don’t please you because you’re paying us. We offer you our professional feedback even if it’s not in our favor.
Before we start the project, we create a timeline of actions each has a specific date. For every major milestone, we send you a calendar invitation. Before and after each milestone, we’ll have calls with you to make sure you’re up-to-date with what we do.
Sometimes it doesn't work out. We get it. In that case, you can opt-out of the process and end your commitment.