IDEATE & SOLVE PROBLEMS USING
DESIGN THINKING
FROM IDEA TO VALIDATED DESIGN IN 4 WEEKS
We work with 
BONANZA DESIGNDESIGN THINKING PROCESS
4-WEEK DESIGN THINKING PROCESS
DETAIL PLAIN
this is what we do in each week
DEFINE & LEARN
WEEK 1
PURPOSE SPRINT
DEFINE MISSION, VISION, VALUES AND PRINCIPLES
With Purpose Sprint, we understand the 'why, how, and what' of your enterprise.
- What is your purpose?
- Why does your audience need you?
By the end of this process, together with the decision makers, we map out the foundation of your business model, i,e, its vision, mission, principles, and core values.
DAY 1
DEFINE PROBLEM
DEFINE PROBLEM
We elaborate on the challenge: Who is affected by the problem, What is the context, and What is the problem statement and the scope of its impact?
RESEARCH QUESTIONS
With an understanding of the problem, we form research questions. We answer these questions with unmatched, time efficient, and the most effective market and user research. This is our strongest strength!
DAY 2
MARKET Research
STUDY WHITEPAPERS
We source and refer to the most credible white papers.
INTERVIEW EXPERTS
We work only with people who are experts in their field. They are our greatest resource for the most up-to-date knowledge.
Conduct surveys
We use survey tools and collect quantitative data.
DAY 3
USER RESEARCH
Qualitative interviews with target users
We allocate the next one and a half days to user interviews. This is especially imperative if your business model encompasses consumer behavior. Do you prefer remote or onsite interviews? We have the experience to handle them both.
DAY 4
REFLECTION & INSIGHTS
ANALYSIS OR FINDINGS
We take this last day of the week with an extremely informed and analytical mindset as we draw measurable results by
CREATING A REPORT
We share our analysis through a report with you
DEFINING THE NEXT STEPS
We break down the next steps for the following week
DAY 5
MARKET RESEARCH
WEEK 2
RE-DEFINE PROBLEM
RE-DEFINE PROBLEM STATEMENT BASED ON THE FINDINGS FROM THE 1ST WEEK
With the results from our preliminary research, we have gained an in-depth understanding of your challenges. At this stage, we revisit our problem statement and redefine it based on the analysis from last week.
DAY 1
CREATE HYPOTHESES
CREATE HYPOTHESES
We define hypotheses to address your challenge. A hypothesis is:
A Problem Statement
+ A Proposed Solution
+ The Expected Results
= A Hypothesis
DESIGN EXPERIMENTS
To evaluate our hypothesis we work with highly efficient experiments. These experiments are our team’s USP!
DAY 2
CONDUCT EXPERIMENTS
CONDUCT EXPERIMENTS & GATHER RESULTS
Day 3 and Day 4 are all about conducting the experiments to get market inputs. For this, we rely on various methods including landing pages, email campaigns, social media posts, tik tok campaigns, flyers etc.
DAY 3
CONDUCT EXPERIMENTS
CONDUCT EXPERIMENTS & GATHER RESULTS
Through the results of our experiments we see whether the market is willing to give us data, or not.
DAY 4
REFLECTION & INSIGHTS
ANALYSIS OR FINDINGS
Once again, we have a pool of raw information that our experts analyse with the utmost precision.
CREATE REPORT
We create a report and share the results of the week with you
SOURCE INTERVIEW CANDIDATES FOR THE 3RD WEEK
At this stage we proactively begin to source relevant candidates for our upcoming interviews in week 3
DAY 5
user research
WEEK 3
Prepare interviews
Define user personas & journey maps
Half way through our process, we have acquired extensive and comprehensive information about your audience. In Week 3 we aim to clean this information and form User Personas.
prepare interview questions & script
We prepare the interview scripts and create the right environment to conduct our first set of interviews on Day 2
DAY 1
CONDUCT interviews
CONDUCT USER INTERVIEWS
We utilize the first half of Day 2 to conduct up to 5 interviews. In the second half of the day, we reflect on the interviews and prepare for Day 3
DAY 2
CONDUCT interviews
CONDUCT USER INTERVIEWS
Different personas have different challenges, and your USP is what spreads as a solution to most, if not all, personas. This is why we conduct five user interviews for each persona.
DAY 3
interviews wrap up
CONDUCT USER INTERVIEW - MORNING
There are usually some interviews to conduct in the morning and by early afternoon, we’ll be done with interviews
REVISIT USER PERSONAS AND JOURNEY MAPS - AFTERNOON
In the second half of the day, we begin the analysis of the interviews. The findings from our analysis helps us revisit our User Persona and User Journey to present the most accurate, valid and comprehensive information.
DAY 4
REFLECTION & INSIGHTS
REVISIT USER PERSONAS AND JOURNEY MAPS
We carry on the analysis of the interviews data on Friday as well
IDENTIFY THE MOST IMPORTANT PERSONA(S) AND PAIN POINTS
We use our analysis to prioritize the most urgent, relevant and revenue yielding personas for your business. Do not get us wrong! we are not discarding other personas, we simply address their needs with your future application updates.
DAY 5
DESIGN SPRINT
WEEK 4
UNDERSTAND
DEFINE GOAL AND CREATE MAP
In the last week, we set realistic long term goals for the launch of your enterprise. Along with that, we carefully map out the user flow keeping in mind all stakeholders.
DAY 1
DECIDE
DECIDE
As a team we vote on the best sketches and remix them to create a cohesive picture of the solution
CREATE STORYBOARDS
To prototype the solutions we create ‘Storyboards’. Storyboards are our means to depict a customer’s journey when experiencing our solutions.
DAY 2
PROTOTYPE
PROTOTYPING
On day 3 we produce a prototype of the solution as close to your ‘actual application’ as it gets. Sounds like too-big-a challenge? Our team at Bonanza Design is accustomed to producing fantastic prototypes within a day!
DAY 3
TEST
TEST THE PROTOTYPES WITH REAL USERS
We test prototypes with potential users and gauge their reactions. The results from this test are the most direct and educative about our solution. We use them to our advantage and reflect on how we envisioned the solution and re-consolidate it with the findings from this phase.
DAY 4
REFLECTION & INSIGHTS
ANALYSIS OR FINDINGS
In a normal Design Sprint if the results from the testing stage were negative, we would have to redo the entire process, however, it is not the case with the Bonanza Design Innovation Process. This is, thankfully, because of our carefully designed process that invests heavily in each step.
wrap up and final report
We can re-visit our findings and simply improve the solution to create a final report.
DAY 5
IN NUTSHELLDESIGN THINKING PROCESS
4-WEEK DESIGN THINKING PROCESS
RESEARCH PROBLEM
WEEK 1
MARKET VALIDATION
WEEK 2
USER RESEARCH
WEEK 3
DESIGN SPRINT
WEEK 4
This is a tried-and-tested process sharpened up through different projects. It’s our attempt to place reasonable constraints on the process of research and validation and arrive at actionable insights by the end of it
Consult with behrad;
