Validate your business and product ideas before any pixel is pushed and code is written. We spend 5 weeks together researching your difficulties and identifying a variety of options. We define hypotheses, plan, and build experiments to test the performance of each prioritized concept. The best performing experiments will be developed into MVPs as the next step.
Instantly switching to solution mode and trying to solve a problem without even pondering enough on the nature of the problems
Mistakes are not allowed (or are being hidden). As failure is seen as a mark of weakness
Long brainstorming sessions. Mainly verbal discussions over complex user journeys
An opinion based decision-making process mainly dependent on past experiences
Trying to build the final product and launching the ‘perfect’ version in one go
Focuses mainly on what customers tell you
Depending on data generated by other entities rather than relying on your own data
A normal innovation process is sporadic & may take serval months to generate any reliable results
The team is fixated on perfectionism. Focused only on a set of ideas and blocked from seeing other opportunities
If we shipped a perfect product, why do we need to iterate?
Exploring and focusing on problems and analyzing them from different angles
Failure and invention are inseparable. The faster you fail - the faster you can get to success
Designing quick experiments using systematic workshops to generate reliable data to validate core assumptions
Rapid testing of ideas by exposing them to potential customers in a target market
Building prototypes with minimum resources to test the desirability and usability of the ideas.
Exposing ideas to customers in real settings
Collecting your OWN data to validate ideas as this is the only source of truth relevant to your business
A fast and iterative 5-week process through which you can test up to 10 business ideas
Iterating only on the core experience i.e. what differentiates us from the others
You get to know what doesn't work at first which would save you millions
There are some necessary steps to take to kick off the sprint. It involves multiple walkthrough calls and discovery workshops through which we define a set of goals for the sprint and a feasible scope
Our initial communication includes all the email correspondence and initial calls needed to establish a common understanding of what we can achieve together and sign a work agreement
Through discovery workshops, we can make sure your team has a clear understanding of the entire process. This way we define together the scope for the sprint and set of aspirational goals we'd like to achieve together
For every project, there's a work contract that breaks down the scope of the project and the terms of collaboration as well as an NDA
Often your internal teams have done their own research. We'd like to analyze your research before the start of the sprint
We like to be prepared before the sprint officially starts. We conduct our own research, especially when it comes to market research and competitors analysis
The purpose of the first week is to become an expert on the topic as quickly as possible. Through this process, we’re able to effectively organize our thoughts and identify potential areas for further investigation
We conduct a deep research on new technological and cultural trends as well as the insights from google keywords
The aim is to validate core assumptions that form the underlying structure of your new business, by using surveys
Customer research is integral to our work. We'd conduct an initial set of customer interviews to establish empathy with them and understand their context, needs and frustrations.
Through competitor analysis, we understand the minimum amount of features required to stay relevant. Also, we identify customer needs and gaps amongst competitors that have not been addressed yet. By addressing them and offering relevant solutions to users, you differentiate yourself in the market from other competitors
The key findings from the first-week research efforts will be summarized in a report and shared with your team
During this step, our goal is to identify a list of opportunity areas informed by the previous week research, ideate a large set of product ideas, and design experiments to validate them
Based on the deeper understanding gained from the previous week research, we revisit the problem statement again and update it to match our current grip on the reality of the market and customers' needs
We'd generate a large number of business and product ideas to address the newly updated problem statement.
We'd prioritize the ideas from the previous step and translate them into a research hypothesis
To test a research hypothesis, we need to design an experiment environment. In terms of business validation, we design a close-to-real version of a potential business/product and expose it to your target audience to gauge their reaction
Week 4 is all about running the experiments and gathering market inputs. We use different methods such as landing pages, email campaigns, Instagram and LinkedIn posts, Tik Tok Campaigns, flyers, and more to gather quality data from your target audience
Depending on how many hypotheses we come up with, we'd start off this week by running them simultaneously and pouring traffic into them
By letting experiments run for a week, there'd be a large dataset generated. They reflect on the performance of each experiment and communicate results in the form of total impression, CTR, CPC, Conversion Rate, Time On Site, CAC, and CLV
Survival of fittest! We'd compare the results of the experiments with the industry standards and prioritize the experiments to offer you the next steps as to how you can develop the winning experiments further
Using the validated business idea, research hypothesis, and experiment, we'd conduct a design sprint with you to ideate, design, and test a product concept for the core value proposition. This is a typical 4-day Design Sprint process
Every product is centered around a set of core value propositions. Through a 4-day Design Sprint workshop, we sketch a product concept and develop low-fidelity and high fidelity prototypes as to how the core functionality could look like and work
We test prototypes with potential users and gauge their reaction to the solution. The results, regardless of being negative or positive, would educate us a lot about the effectiveness of the product concept
We watch every recording again and analyze the results of the user tests and offer you a final report about the key findings of the sprint and the next steps to take to commercialize the winning business ideas
You cannot rely solely on the results of a sprint. Design is most of all, repeating the sprint multiple times and baking the concept, you’d increase your chances of success.
By each iteration, we evolve the concept and resolve the usability issues till we get to a point where we’re excited to release the product to the market
Lean Innovation Sprint is for Direct-To-Consumer (D2C) companies (e.g FinTech, InsureTech, and lifestyle brands) that shall innovate with new products and services on a fast, regular cadence
Lean Innovation Sprint is designed for product-first companies where the success of the business is highly dependent on the novelty of the product concept
Lean Innovation Sprint is designed to research, ideate, and validate the right pricing model for your product (retail or high-ticket)
Bonanza Design helped an insurance company to speed up their product innovation process by implementing a dummy lean innovation sprint. They also built and tested landing pages with varied value propositions. The client was impressed with Bonanza Design's exceptional lean innovation sprint and testing capabilities. The team's excellent market-oriented practices and ability to develop custom requirements also ensured the engagement's success. Overall, the team fostered a strong collaboration.
Establishing empathy with customers and understanding their context, needs, and frustrations
Conducting research on new technological and cultural trends as well as the insights from google keywords
The aim is to validate core assumptions that form the underlying structure of your new business, by using surveys
Generating a large number of business/product ideas to address the newly updated problem statement
Prioritizing business ideas and then building experiments. A close-to-real version of a potential business, and exposing it to your target audience to gauge their reaction
Reflecting on the performance of each experiment and communicating results in the form of total impression, CTR, CPC, Conversion Rate, Time On Site, CAC, and CLV
Sketching a product concept and developing low-fidelity and high fidelity prototypes as to how the core functionality works
Designing & building clickable prototypes to test the MVP concept
Gathering feedback on prototypes by testing them with your target audience
Analyzing the results of the user tests and offering you a final report about the key findings of the sprint and the next steps to take to commercialize the winning business ideas
Establishing empathy with customers and understanding their context, needs, and frustrations
Conducting research on new technological and cultural trends as well as the insights from google keywords
The aim is to validate core assumptions that form the underlying structure of your new business, by using surveys
Generating a large number of business/product ideas to address the newly updated problem statement
Prioritizing business ideas and then building experiments. A close-to-real version of a potential business, and exposing it to your target audience to gauge their reaction
Reflecting on the performance of each experiment and communicating results in the form of total impression, CTR, CPC, Conversion Rate, Time On Site, CAC, and CLV
Sketching a product concept and developing low-fidelity and high fidelity prototypes as to how the core functionality works
Designing & building clickable prototypes to test the MVP concept
Gathering feedback on prototypes by testing them with your target audience
Analyzing the results of the user tests and offering you a final report about the key findings of the sprint and the next steps to take to commercialize the winning business ideas
This is a tried-and-tested process, sharpened through a wide range of projects. Through such efforts, we place reasonable constraints on the process of research, validation, and design and arrive at actionable insights by the end.
