Lean Innovation
sprint

VALIDATE YOUR PRODUCT IDEAS AT SCALE: RUN 5 EXPERIMENTS EVERY 4 WEEKS

Validate your business and product ideas before any pixel is pushed and code is written. We spend 5 weeks together researching your difficulties and identifying a variety of options. We define hypotheses, plan, and build experiments to test the performance of each prioritized concept. The best performing experiments will be developed into MVPs as the next step.

Change they way you look at innovation

TRADITIONAL
APPROACH

FOCUS ON SOLUTION

Instantly switching to solution mode and trying to solve a problem without even pondering enough on the nature of the problems

AVOID FAILURE

Mistakes are not allowed (or are being hidden). As failure is seen as a mark of weakness

MUCH TALK
NO ACTION

Long brainstorming sessions. Mainly verbal discussions over complex user journeys

DEPENDENT ON THE PAST

An opinion based decision-making process mainly dependent on past experiences

WATERFALL PRODUCT LAUNCHES

Trying to build the final product and launching the ‘perfect’ version in one go

CUSTOMER RESEARCH

Focuses mainly on what customers tell you

DATA ANALYSIS

Depending on data generated by other entities rather than relying on your own data

TAKES SEVERAL MONTHS

A normal innovation process is sporadic & may take serval months to generate any reliable results

PERFECTIONISM

The team is fixated on perfectionism. Focused only on a set of ideas and blocked from seeing other opportunities

NO ITERATION

If we shipped a perfect product, why do we need to iterate?

LEAN INNOVATION
APPROACH

FOCUS ON THE PROBLEM

Exploring and focusing on problems and analyzing them from different angles

FAIL FAST

Failure and invention are inseparable. The faster you fail - the faster you can get to success

LESS TALK
WAY MORE ACTION

Designing quick experiments using systematic workshops to generate reliable data to validate core assumptions

RAPID TESTING

Rapid testing of ideas by exposing them to potential customers in a target market

ITERATIVE PROTOTYPING

Building prototypes with minimum resources to test the desirability and usability of the ideas.

CO-CREATION
WITH CUSTOMERS

Exposing ideas to customers in real settings

GENERATE YOUR OWN DATA

Collecting your OWN data to validate ideas as this is the only source of truth relevant to your business

5-WEEK CYCLES

A fast and iterative 5-week process through which you can test up to 10 business ideas

ITERATE ITERATE ITERATE

Iterating only on the core experience i.e. what differentiates us from the others

IMMEDIATE RESULT

You get to know what doesn't work at first which would save you millions

The 5-Week Lean Innovation Cycle

ITERATION MATTERS YOUR FIRST IDEAS ARE NEVER YOUR BEST

You cannot rely solely on the results of a sprint. Design is most of all, repeating the sprint multiple times and baking the concept, you’d increase your chances of success.

By each iteration, we evolve the concept and resolve the usability issues till we get to a point where we’re excited to release the product to the market

HERE ARE THE RELEVANT USE CASES FOR
LEAN INNOVATION SPRINT

A Recap of what you’re getting in 5 weeks

UP TO 7 CUSTOMER INTERVIEWS

Establishing empathy with customers and understanding their context, needs, and frustrations

MARKET RESEARCH

Conducting research on new technological and cultural trends as well as the insights from google keywords

ONLINE SURVEYS

The aim is to validate core assumptions that form the underlying structure of your new business, by using surveys

POOL OF 30 IDEAS

Generating a large number of business/product ideas to address the newly updated problem statement

BUILDING UP TO 5 EXPERIMENTS (E.G. LANDING PAGES)

Prioritizing business ideas and then building experiments. A close-to-real version of a potential business, and exposing it to your target audience to gauge their reaction

DATA COLLECTION

Reflecting on the performance of each experiment and communicating results in the form of total impression, CTR, CPC, Conversion Rate, Time On Site, CAC, and CLV

MVP CONCEPT

Sketching a product concept and developing low-fidelity and high fidelity prototypes as to how the core functionality works

HIGH-FIDELITY PROTOTYPES

Designing & building clickable prototypes to test the MVP concept

UP TO 7 USER TESTS

Gathering feedback on prototypes by testing them with your target audience

Results Analysis & Final Reporting

Analyzing the results of the user tests and offering you a final report about the key findings of the sprint and the next steps to take to commercialize the winning business ideas

IN A NUTSHELL: LEAN INNOVATION PROCESS

5-WEEK FAST EXPERIMENTATION & MVP TESTING

This is a tried-and-tested process, sharpened through a wide range of projects. Through such efforts, we place reasonable constraints on the process of research, validation, and design and arrive at actionable insights by the end.

1
Onboarding
Week 1
2
Research opportunity
Week2
3
Define hypotheses
Design experiments
Week 3
4
Run
experiments
Fetch market data & validate experiments
Week 4
5
MVP concept design
User testings & generate insights
Week 5