Product teams that manage running applications with a solid user base must pay close attention to all the user flows and small interactions of the app. Wrong placement of a button may lead to seconds loss for a user each time they attempt to perform such action. Just imagine a button was placed in the wrong position on Instagram or Linkedin feeds.
For bigger applications, the devil is in the details. Through Usability Testing Sprint we identify the most problematic areas in the way of delivering a smooth and intuitive user experience. Through the final reporting, we break down those areas and offer you suggestions in the form of low-fidelity prototypes as to how you can improve them.
WHEN CAN THIS SPRINT BE USEFUL
- A running application with a growing user base
- Observing an increase in churn rate or decrease in retention rate
- Customer support tickets are mostly negative