Learn about your customers and users and chart a map of meaning that could explain their motives for making certain decisions. Create a complete list of your buyer’s personas and user personas. Using such a map of personas, you can make more informed business and product decisions.
WHEN CAN THIS SPRINT BE USEFUL
- Products lack a systematic understanding of their users
- Product teams that would like to focus on a new target group
- Marketing teams looking to formulate their tone of language and how to speak to their audience
- A running application with a growing user base