CHALLENGEWe want to understand the marketing opportunities around launching our new website and design the information architecture. We want to mock up the most important pages of the website.
SOLUTIONHolding a workshop with all the stakeholders, breaking down and prioritizing the marketing opportunities around the business. As a result, design a proper information architecture.
How We Did ItBased on the identified opportunities, we designed an IA that meets the needs of the business if scaled fully. Then, with our clients, we mocked up the most important pages of the new architecture.