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ZALANDO

CHALLENGEWe're developing an exclusive program and we're not sure about what combination of benefits would be the most in favor of our customers. Help us understand this.

SOLUTIONHolding a Design Sprint workshop and bringing all the stakeholders involved in shaping up the overall experience.

How We Did ItDuring the Design Sprint, we identify the desired goals and the candidate areas for further investigation with the users. Then, we define the final solution after many iterations. We created a fake product out of it and tested it with the users.

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